{"product_id":"sneaker-wars-the-enemy-brothers-who-founded-adidas-and-puma-and-the-family-feud-that-forever-changed-the-business-of-sports-paperback","title":"Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eBarbara Smit\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe fascinating story of the enemy brothers behind Adidas and Puma, whose rivalry shaped the modern sports business\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAdidas and Puma are two of the biggest global brands in sports, paying stars, clubs, and competitions to show off their labels in stadiums and across magazine pages. In \u003cem\u003eSneaker Wars, \u003c\/em\u003ejournalist Barbara Smit reveals the dramatic, character-driven story of these two powerhouses. Started in their mother's laundry room in Germany, Adi and Rudi Dassler's shoe business was an instant success. But a vicious feud soon pulled them apart: by the end of World War II, the brothers split the company, dividing their family and hometown.\u003c\/p\u003e\u003cp\u003eAdidas and Puma then revolutionized the world of sport, their rivalry introducing behind-the-scenes deals and multimillion-dollar contracts. A page-turning narrative, \u003cem\u003eSneaker Wars \u003c\/em\u003eis a riveting blend of family drama, business, sports, and history.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"What does David Beckham's superstardom have to do with a pair of warring Bavarian brothers in the early 1900s? More than you think, according to this compelling book.\" -- \u003cem\u003eTime Magazine\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSneaker Wars\u003c\/em\u003e is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 400\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 7.9 x 5.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 17, 2009\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45659541209285,"sku":"9780061246586","price":29.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/6718\/5605\/files\/UBThqnG0589780061246586.webp?v=1781181334","url":"https:\/\/selloorium.com\/products\/sneaker-wars-the-enemy-brothers-who-founded-adidas-and-puma-and-the-family-feud-that-forever-changed-the-business-of-sports-paperback","provider":"Selloorium","version":"1.0","type":"link"}