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by Sanjana Koul (Author)
Social Media Marketing how to increase sales and profits using the power of the Internet N Social Media by leveraging forgotten assets hidden in their business.Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book Table of Contents Chapter 1 What is Social Media Marketing? Chapter 2 Points to remember before engaging into Social Media Marketing Define your base strategy Assess and understand your campaign's environment. Identify these platforms and toolsets that are relevant and positively responsive for your roadmap. Realistically budget and size your Online Advertising. Setup a Social Media taskforce from within your staff and look for an outsider to operate as a Community Manager Prefer influential relationships. Identify relevant measuring and bench marking tools. Identify offline components that will be needed to complement your Online Social Marketing. Urge for quality relevant content when posting articles, multimedia and comments. Urge to stay HUMAN at every stage! Chapter 3 Social Media Marketing Strategy Identify Business Goals Set Marketing Objectives Identify Ideal Customers Research Competition Choose Channels and Tactics Create a Content Strategy Allocate Budget and Resource Assign Roles Chapter 4 Facebook Advertising Tips Go in with established goals. New to Facebook advertising and not sure where to start? Try Facebook Offers to capture attention! Drive downloads for your mobile app. Include a clear and direct call to action. Use your Facebook ads to highlight special deals. You don't need a Facebook Page to create a Facebook ad. Try activating Sponsored Stories as an add-on Customize your ad headline. FB ads can do more than you think. Let others help with your ads. Chapter 5: Tips for Controlling Facebook Advertising Costs Selecting a bidding option. Choose between daily or lifetime budget. Want to change you ad campaign? Chapter 6: Visual Facebook Advertising Tips Go crazy with the images! Add multiple images to your ads. On image ads, keep text under 20%. What size image should you use? Chapter 7: Advertising With Facebook Take advantage of advanced targeting options Zone in on your ideal audience with interest targeting Make new friends or focus on the old. Keep an eye on your potential audience meter Narrow your target with more categories. Want to bring customers in store? Upload your mailing list to Facebook. Chapter 8: 20 Facebook Marketing Tips: Practically Free Posts & Promotions That Help Your Biz26 Host a Contest! Hide valuable content behind a like barrier Lights, camera, YouTube. Keep it short. Update your cover photo. Post frequently and consistently. Use Facebook Insights to measure your success. Deliver shout outs with Facebook tagging #Hash it out Share testimonials on Facebook. Ask questions! Participate in fun themed posts Share exclusive content for Facebook fans. Share fan-created content. Fill in the blanks. Photo captions. Don't quote me on this, but quotes rock. Jump on the meme wagon Have users "vote" with the Like and Share buttons. Chapter 9: Twitter Marketing Tips Improve Your Tweets (a)Share valuable content in your own voice (b)Use keywords in your tweets (c)Share links to useful content (d)Use search features to discover what your clients want (e)Connect with the right people and tweet with them (f)Use a classic icebreaker (g)Cultivate relationships Chapter 10: Marketing Strategy for Google Plus Take Advantage of the YouTube Integration Increase Your Reach Keep the Conversation Going Store Your Pictures Extend the Life of Your Content Create Animated Videos with Photos Take Full Advantage of Images Format Your Posts Use Relevant Hashtags SoundCloud Segment Your Audience Use +Post Ads Track In-Depth Analytics
