Additional information
by Carolyn Mae Kim (Author), Matthew Prince (Author)
This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today's communications professionals. It is ideal for undergraduate and post-graduate courses in social/digital media marketing and public relations or a secondary text in campaign courses.
Author Biography
Carolyn Mae Kim, an award-winning public relations expert, blends academic insight and industry expertise, specializing in science communication. She has held leadership roles with the Public Relations Society of America, the Association for Education in Journalism and Mass Communication Public Relations Division, the Commission on Public Relations Education, and the Institute for Public Relations. As the founding Chair of Biola University's Public Relations & Strategic Communication Department, she launched undergraduate and graduate programs.
Matt Prince is a nationally recognized public relations executive with two decades of experience including in-house social marketing and PR for major global brands like The Walt Disney Company and Taco Bell. He's a leading voice in professional development and founder of For You Path, a resource community and platform dedicated to the mentorship and growth of emerging PR professionals. He serves as an adjunct professor at Chapman University, where he specializes in social media, influencer marketing, and personal branding.
