Additional information
by Antony Welfare (Author)
The E-Revolution has changed the world of business for authors. The world has now changed and you can publish a book yourself online, easily, quickly and with you in control. The challenge is that whilst it is a lot easier now to create a book, people need to understand how to generate the demand for it, otherwise it is just going to sit there - nobody knows you, nobody knows what you want to say and nobody will hear your message. YouTube and other social media channels allow anybody to be a 'rock star', but as with your book, you are one of millions and you must have a marketing plan for your book. This book tells you, step-by-step what to do. Antony is a passionate Retail expert, with over 20 years experience in the retail industry, including 15 years learning from the large retailers (Marks & Spencer, Sainsburys, Dixons Retail) and experience of smaller retailers, including the set up of a very successful online retailer.
Author Biography
Antony Welfare has been a Retail, Ecommerce, Social Media and Digital Transformation expert for over 20 years, with experience from international multi-channel retailers; Marks & Spencer, Sainsburys, Dixons Retail and Homebase. Antony was born into a family of Retailers - in the 1920's his Great Grandfather, at the age of 26, set up a very successful provisions shop in Kent The last few years have been working with smaller entrepreneurs, online stores and fashion brands. Antony is the author of the international bestseller The Retail Handbook and the creator of the UK-wide Digital High Street Skills programme. Both the book and the training programme are aimed at helping smaller businesses learn from the larger retailers and learn how to trade successfully online.
