Additional information
by Marcel Bogers (Author), Mike Young (Author)
This book reviews the effects of the professional use of social media on science and scholarship, providing practical tips, tools, and guidelines for platforms, practices, and routines on social media for academics.
Through concise case studies from researchers worldwide, it illustrates the diverse and often unexpected ways social media enhances academic work, from building collaborative networks and expanding audience reach to creating real-world impact. Coverage includes established platforms like LinkedIn and X (formerly Twitter), emerging spaces such as Bluesky, and creative academic applications of platforms like Reddit and WhatsApp. At its core, this guide emphasises intentional engagement over self-promotion, focusing on meaningful communication, community development, and knowledge sharing. It introduces the Researcher's Social Media Compass, a framework to help you align your online activity with your professional aims, values, and resources.
Social Media for Research Impact is of interest to researchers at all career stages, as well as research managers, advisors, and communication professionals who support research visibility and collaboration through social media.
Author Biography
Marcel Bogers is Full Professor of Open and Collaborative Innovation at Eindhoven University of Technology and affiliated with the University of California, Berkeley. His research and teaching focus on innovation management in general and on open innovation and innovation ecosystems in particular, with a strong emphasis on creating real-world impact in industry and policy. He has been a long-time user of social media and has delivered many talks and workshops to help fellow academics use these tools to increase their visibility, build connections, and create impact. Marcel holds a Master's degree in Technology and Society from Eindhoven University of Technology and a PhD in Management of Technology from the École Polytechnique Fédérale de Lausanne. As a hobby, and to stay fit, he likes long-distance running--an activity that, like creating impact through research, reminds him that the road to success often feels more like a marathon than a sprint. He lives in Eindhoven, the Netherlands, with his wife and three sons, though his years living abroad have given him many places that feel like home.
Mike Young is the founder of the Mike Young Academy, which for over a decade has helped scholars increase their research visibility and supported universities in building networks for lasting impact. He has worked with researchers, research groups, and institutions across Europe to rethink how social media can be used to explore new ideas and foster collaboration. His workshops span a wide range--from low-effort daily routines to long-term influence strategies on platforms such as LinkedIn, X, and Bluesky. Mike holds a Master's degree in the History of Ideas from Aarhus University. In his free time, he enjoys reading philosophy and history. He's also an avid cross-country mountain biker--an activity that, like good dialogue on social media, often leads to unexpected places and people. He lives in Hillerød, Denmark, with his wife and their two children. His adult daughter lives nearby.
