Additional information
by Vibrant Publishers (Author), Kavita Kamath (Author)
Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings.
The book talks about the importance and scope of social media marketing, the comparison between traditional media and social media, what a media mix is, and how to formulate social media plans and strategies, to name a few. It further describes different types of content for social media marketing and how to tailor it for popular social media platforms like Facebook, Instagram, YouTube, X, etc. The differences between organic and paid marketing are crucial to formulating a cost-effective social media marketing strategy, and this book helps you with that as well.
The book concludes with chapters on the metrics used to evaluate the success of a social media marketing plan, and the ethics surrounding the practice of social media marketing.
This book will help you-
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Learn the process of coming up with a marketing strategyNavigate through the sea of social media platforms and create platform-specific contentExplore hashtags: Know when, where, and how to use themUnderstand the metrics and evaluate your social media marketing strategies
Number of Pages: 296
Dimensions: 0.62 x 8.5 x 5.5 IN
Publication Date: January 27, 2024
