Additional information
by Nazir Ahmed (Author)
The type of business that you run is what determines the strategy you can employ for your social media marketing campaigns. Different businesses need different strategies to be able to run effective social media marketing campaigns. This is where social media marketing gets tricky and why a lot of people fail to get positive results when they run social media marketing campaigns.To run an effective social media marketing campaign, you need to understand your business and your business goals as well. They are the things that you need to develop an effective strategy for your campaigns. Not many people know how to develop a good strategy for their social media marketing campaigns. If you fall into this group, do not worry, by the time you are done reading this book, you would have learned how to develop a good strategy for your social media marketing campaigns. Armed with required information, creating effective campaigns that yield results will become a walk in the park for you.Who is this book for?-Members of marketing team of business-Solopreneurs who want to take their business further through social media marketing.This book is not about how to grow your social media following, it is strictly how to develop an effective social media strategy that brings results.About AuthorNazir Ahmed is the director of Digital Nova Pte Ltd, a digital marketing agency based in Singapore. He has 20 years of IT industry experience, hands-on in the implementation of web applications, mobile applications and digital marketing campaigns for various industries. He has expertise in SEO, SEM, SMO, SMM and PPC strategies and real-time techniques.www.digitalnova.sgTable of ContentsIntroductionChapter One: Why botherChapter Two: Start with a plan What is social media strategy? Tools needed to plan and execute a social media strategyChapter Three: How to plan and execute a social media strategy Choose your social networksChapter Four: How to plan your content Plan your executionChapter Five: Make your social media promotion plan Define your goals Plan how often you will share content every day On Facebook On Twitter On Pinterest On LinkedIn On Google+ On Instagram When is the best time to post? Utilize more than one network Plan your promoted contentChapter Six: How to compose a post that convertsFinal words
