Additional information
by Dushka Zapata (Author)
How can I know what I want to do for a living? What if what I have been doing doesn't interest me anymore? How can I know if I am good at my job? How can I know if I'm bad at it? How do I get ahead? How can I be more productive? How can I be more creative?How can I network if I am an introvert? How do I know when to quit, when to walk away, when to start over? What if I want to take a year off? How can I do what I love?Dushka Zapata cannot answer these questions for you but she can tell you what she has learned and hope you find it helpful. That's what this book is about.
Author Biography
After more than 20 years in the communications industry I noticed a theme. It is very difficult to articulate who you are and what you do. This holds true for both companies and for individuals. For companies, this is an impediment to the development of an identity, a reputation, a brand. It makes it hard for your customers to see how you are different from your competitors. For individuals, in a new world order of personal brands, it makes it hard to develop one that feels real. This is what I do. I help companies and people put into simple terms who they are, what they do, and where to go next. My work comes to life through message development, presentation training, media training and personal brand development. It comes to life through executive coaching, workshops and public speaking. It comes to life through what I write. I've written four other books, "How To Be Ferociously Happy", "Amateur", "A Spectacular Catastrophe and Other Things I Recommend", and "Your Seat Cushion Is a Flotation Device". I live in San Francisco with Boyfriend, who snores like a cartoon bear.
