Additional information
by Bryan Giemza (Editor)
In an era defined by information overload and polarized discourse, Sowing the West Texas Wind brings together a diverse array of scholars, scientists, journalists, and legal experts to examine the rise of misinformation and its real-world impacts. The scope goes from the deeply local to the national and global to understand how trust is won and lost. With a focus on the last decade's most defining crises--including the COVID-19 pandemic, climate disinformation, and election interference--this timely collection uses West Texas as a revealing microcosm for understanding how falsehoods take root and spread.
Rather than preaching from political extremes, however, the book probes how misinformation distorts community life, corrodes democratic processes, and complicates public health and policy decisions. The contributors explore the phenomenon through case studies that span health communication, climate science, law, media studies, and security policy. From the infiltration of "pink slime" journalism in Lubbock to the influence of Russian disinformation on Texas secessionist movements, the chapters dissect the anatomy of confusion. There are insights for local leaders, journalists, and citizens alike as we navigate a terrain of contested truths.
Sowing the West Texas Wind goes beyond merely calling out dysfunction to invite collective reflection on the complex interplay between how we see ourselves and navigate shifting media ecosystems. By illuminating both the local textures and global consequences of our epistemic crisis, the book offers insights for those seeking practical, informed pathways through today's tangled information landscape.
Author Biography
Bryan Giemza is Professor of Humanities and Literature in the Texas Tech Honors College and a 2025 US Fulbright Scholar. As a public scholar and author grounded in law and literature, he directs engaged scholarship initiatives and leads international resilience-focused collaborations at Texas Tech University. His work explores misinformation, democracy, and cultural change in the US and beyond.
