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by Thomas A. Horan (Author), James B. Pick (Author), Avijit Sarkar (Author)
Spatial Business: Competing and Leading with Location Analytics provides a road map for realizing the potential of geospatial data across the location value chain through varied, real-world examples.
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How do companies use location intelligence to achieve competitive advantage and business success?
We live in a digital, global economy, and businesses need to know where to source, operate, and market to grow their customer base. Through location analytics and location intelligence, a business can make better-informed decisions and ultimately add value to their organization, their customers, and society. But how do businesses integrate location analytics into their business development, marketing, and operations?
Written by experts in spatial business and designed for managers, professionals, and students at all levels, Spatial Business: Competing and Leading with Location Analytics examines how location is a key factor in intelligent business decisions and achieving success. Through varied, in-depth, real-world examples, readers learn how location analytics solutions can be designed, deployed, and managed from strategic and operational perspectives.
