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by The Staff of Entrepreneur Media (Author), Corie Brown (Author)
Start Your Own Microbrewery, Distillery, or Cidery and Craft Your Success Story! Growing each year, this multi-billion dollar industry offers you the perfect opportunity to start up. From writing a winning business plan, to marketing and audience development that extends beyond consumers to distributors and restaurants, this is a solid business guide to take your home brewing dreams to the next level of a professionally run business.
Front Jacket
Start Your Own Microbrewery, Distillery, or Cidery
Craft alcohol has come out of the garage and into the limelight. Growing each year, this multi-billion dollar industry, driven by consumer preferences, shows no signs of slowing down--giving you the perfect opportunity to start up. Our experts, teamed with food and beverage writer and enthusiast Corie Brown of Zester Daily, introduce you to more than 30 craft producers, including pioneers like Ken Grossman of Sierra Nevada Brewing Co., Jörg Rupf creator of Hangar 1 Vodka, Kent Rabish owner of Grand Traverse Distillery, and Mike Beck co-owner of Uncle John's Cider Mill. Brown and team deliver an in-depth review of these thriving industries and coach you in identifying ideal business models, best practices for launching a new craft product, valuable regulation information, and more. Gain an insider's look at how to:Analyze craft products, their distinct challenges, and dynamic market
Write a winning business plan that promotes growth and secures funding
Keep overhead low and margins high with options like self-distribution
Capture customers and create evangelists with the story behind the brand
Enhance the brand experience with events, taprooms, tastings, and tours
Develop invaluable relationships with distributors, retailers, and restaurants Packed with priceless insights, advice, checklists, worksheets, and valuable resources, this guide details what you need to know to go from alcohol enthusiast to entrepreneur. Start brewing your own business today!
Back Jacket
Start Your Own Microbrewery, Distillery, or Cidery
Craft alcohol has come out of the garage and into the limelight. Growing each year, this multi-billion dollar industry, driven by consumer preferences, shows no signs of slowing down giving you the perfect opportunity to start up. Our experts, teamed with food and beverage writer and enthusiast Corie Brown of Zester Daily, introduce you to more than 30 craft producers, including pioneers like Ken Grossman of Sierra Nevada Brewing Co., Jörg Rupf creator of Hangar 1 Vodka, Kent Rabish owner of Grand Traverse Distillery, and Mike Beck co-owner of Uncle John's Cider Mill. Brown and team deliver an in-depth review of these thriving industries and coach you in identifying ideal business models, best practices for launching a new craft product, valuable regulation information, and more. Gain an insider's look at how to:- Analyze craft products, their distinct challenges, and dynamic market
- Write a winning business plan that promotes growth and secures funding
- Keep overhead low and margins high with options like self-distribution
- Capture customers and create evangelists with the story behind the brand
- Enhance the brand experience with events, taprooms, tastings, and tours
- Develop invaluable relationships with distributors, retailers, and restaurants
Packed with priceless insights, advice, checklists, worksheets, and valuable resources, this guide details what you need to know to go from alcohol enthusiast to entrepreneur. Start brewing your own business today!
Author Biography
For more than 30 years, Entrepreneur Media has been setting the course for small business success. From startup to retirement, millions of entrepreneurs and small business owners trust the Entrepreneur Media family--Entrepreneur magazine, Entrepreneur.com, Entrepreneur Press, and our industry partners--to point them in the right direction. The Entrepreneur Media family is regarded as a beacon within the small to midsized business community, providing outstanding content, fresh opportunities, and innovative ways to push publishing, small business, and entrepreneurship forward.
Corie Brown is the cofounder and general manager of Zester Daily, a cooperative of 70 professional journalists writing about all aspects of what we eat and drink. She is a professional journalist who has been on staff with BusinessWeek, Newsweek and the Los Angeles Times and recently authored a cover story on Internet marketing guru Seth Godin.
