{"product_id":"strategic-writing-multimedia-writing-for-public-relations-advertising-and-more-paperback-3","title":"Strategic Writing: Multimedia Writing for Public Relations, Advertising and More - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAngie Hendershot\u003c\/b\u003e (Author), \u003cb\u003eLisa Loewen\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFeaturing examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics.\u003c\/p\u003e\u003cp\u003eThe book contains concise instructions for writing the key multimedia documents in strategic communication, each with an example in the text. Short, practice-oriented chapters each cover a key theme, principle or writing topic. This sixth edition features: new and more diverse examples; additional references on legal and ethical guidance, technical tools and other resources used by practicing professionals; a new Audience Persona chapter; and incorporation of digital trends, such as increased use of images, video and user-generated content as well as evolutions in mobile marketing and other emerging platforms.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eStrategic Writing, Sixth Edition\u003c\/i\u003e is an essential textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary approach.\u003c\/p\u003e\u003cp\u003eOnline resources are also included to support instructors and students. Faculty will find sample assignments with rubrics and lecture slides. Students will find practice quizzes for each section; nine-step strategic writing process guidance with helpful links for each step; and examples, templates and online articles demonstrating strategic writing in practice. Please visit www.routledge.com\/cw\/hendershot.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAngie Hendershot\u003c\/b\u003e is Professor of the Practice in the William Allen White School of Journalism and Mass Communications, University of Kansas, USA.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLisa Loewen\u003c\/b\u003e is Lecturer in the William Allen White School of Journalism and Mass Communications, University of Kansas, USA.\u003c\/p\u003e\u003cp\u003eCharles Marsh is Professor Emeritus of Journalism and Mass Communications at the University of Kansas. His primary areas of research involve public relations, theories of cooperation and classical rhetoric.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDavid W. Guth\u003c\/b\u003e is Associate Professor Emeritus at the William Allen White School of Journalism and Mass Communications, University of Kansas. His areas of special research interest are crisis communication, political communication and public relations history.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBonnie Poovey Short\u003c\/b\u003e was founder of Short Solutions, an award-winning editorial and creative services firm that specialized in the healthcare field. Though now retired, she also taught at the university level and served as communications coordinator for a school district. \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 352\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 10 x 7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 19, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45811469746373,"sku":"9781032461069","price":185.11,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/6718\/5605\/files\/htyX2hjogL9781032461069_6abe0e4a-da7e-4111-9a76-d24e8813e3a7.webp?v=1770965443","url":"https:\/\/selloorium.com\/products\/strategic-writing-multimedia-writing-for-public-relations-advertising-and-more-paperback-3","provider":"Selloorium","version":"1.0","type":"link"}