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by Gerald A. Michaelson (Author), Steven W. Michaelson (Author)
Seize the advantage from your competitors and conquer today's competitive business world with these 50 strategic business rules from the tried-and-tested wisdom of Sun Tzu.
In today's competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson's classic book breaks down Sun Tzu's lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges. Here is the wisdom--tested for twenty-five centuries--that will help you seize the advantage, storm your competitors' gates, and conquer the marketplaceAuthor Biography
Gerald A. Michaelson lectured on Sun Tzu in China at the invitation of the Chinese government. He traveled extensively throughout Asia as a management coach and delivered workshops on five continents.
Success and Sun Tzu for Execution. He is president of FreshDirect, the fast-growing New York-area online retailer. Steven's thirty-year career includes marketing, merchandising, sales, and other leadership roles. Previously, he was a senior vice president at Wegman's Food Markets, perennially named one of the best companies to work for in America.
Number of Pages: 224
Dimensions: 0.7 x 8.3 x 5.4 IN
Publication Date: May 18, 2010
