Additional information
by Ej Thornton (Author)
UPDATED FOR 2022 & 2023
There's an old slogan from the days of the old phone books to "Let Your Fingers Do the Walking". It just meant - that it was easier to call than it was to walk somewhere. It was more time-efficient as well.The phone book is one thing - and the Internet is quite something else - with so much more power than an old paper copy of phone numbers. One of the best ways to get solar leads is to knock doors... Why? One reason is, it is easy to get to a whole bunch of potential leads in a short period of time. It just takes a minute or two to check a door - and only a couple of minutes more if someone answers and you can personalize the encounter using their own information. So in the span of an hour or so, you can reach a dozen or more households. So, what if I could show you a way - that you could talk to the same people whose doors you would have knocked - without ever leaving your home? I can teach you to create a set of leads that is geographically-centered, with which you already have a connection, so they'll open up that proverbial door to you and to solar. That is what this book is about - teaching you to get your numbers up using free Internet tools with a set of leads that is statistically known to close at a higher percentage than door-knocked or canvassed leads. Using these free Internet tools in a strategic combination allows you to just let your fingers do the walking through a neighborhood - quickly and efficiently. Sound good? This is written for solar sales consultants.
If you sell residential solar and are responsible in any way, shape or form for your own leads, this book is for you!
This information will expand your reach as far as you want to reach. It will turn one lead into 6 if you follow the 6-pack method. It will jump start your referrals and make great ambassadors out of your customers.
If you give someone a fish - you feed them for a day - if you teach them how to fish, you feed them for a lifetime.
I hope - in my way - this is teaching you how to fish in an amazingly large ocean that has plenty of fish to choose from and we all make great livings while we help more people "Go Green" by installing solar.
This book assumes you have a basic knowledge of solar sales and basic computer talent. I'm not setting out here to teach you how to do solar sales, instead I'm hoping that getting you more qualified referral leads, you'll be able to increase your solar sales success rate. So basic solar sales knowledge is assumed. Technically, I expect that you know how to type in a URL to go to a website, and to know how to use your cell phone for texting and phone calls. If we're good on those skills - then you're ready!Supercharge Your Solar SalesTable of Contents- Introduction
- Who this book is for
- Who this book is NOT for
- About EJThornton
- Warning
- Don't Buy Leads
- Referrals are the best - or are they?
- Start with an Anchor Address
- Get the 6-Pack
- Is it a Good House for Solar
- How Long Have These Neighbors Lived in that house?
- Who Lives There Now
- How Do You Find the Decision Makers?
- How Do You Handle a Rental Property?
- The "Do Not Call" List
- What Else Can You Tell?
- Leave your anchor address' customer with a link they can post on social media
- Keep in Touch with Milestone Metrics
- Other ideas to help you Find 'Hot ' Addresses
- Use Our Custom Calculators for Lead Gen
- Other Services
- Resources
Number of Pages: 88
Dimensions: 0.18 x 8.5 x 5.5 IN
Publication Date: June 11, 2021
