Additional information
by Mike Hower (Author), Joel Makower (Foreword by)
Develop a sustainability communication strategy that applies clear principles, builds credibility and delivers messages that move both business and sustainability goals forward.
Sustainability Storytelling is a practical guide for mid to senior-career communication, marketing and sustainability professionals who want to develop compelling, credible, compliant and impactful sustainability narratives. As organizations face rising regulatory pressure, shifting consumer expectations and increasing scrutiny around authenticity, this book provides actionable frameworks for creating communications that resonate, manage risk and strengthen brand trust.
- Apply sustainability communication principles to craft clear, honest and engaging narratives
- Implement frameworks that link business strategy with environmental and social impact
- Develop approaches to avoid greenwashing and manage regulatory, legal and reputational risks
- Optimize stakeholder engagement across investors, consumers, employees and partners
- Use real-world examples to guide decision making and strengthen your professional credibility With its blend of practical instruction and strategic insight, Sustainability Storytelling helps professionals apply proven communication methods that elevate their work, support organizational resilience and advance sustainability efforts with confidence. Themes include: sustainability communication, sustainability strategy, stakeholder engagement, greenwashing prevention, corporate responsibility, reputation management
Author Biography
Mike Hower is a sustainability communications expert and founder of Hower Impact, a boutique consultancy specializing in transforming complex sustainability initiatives into resonant narratives. Based in Oakland, CA, he has collaborated with global brands including Mars, The North Face, Snapchat, HP and Berry Global. He has written for prominent sustainability publications such as GreenBiz, Sustainable Brands and Triple Pundit. He hosts The Sustainability Communicator podcast where he explores the nuanced art of sustainability storytelling.
