Additional information
by Catherine Erdly (Author)
Does your product business feel unpredictable, slightly terrifying, and hungry for money?
If so, you're not alone.
Retail is the fastest growing small business sector, and for good reason. With accessible selling technology and billions of people shopping online, reaching your ideal customer is easier than ever before.
But the truth is that making money in a product business is harder than it first appears. And without profits, your business becomes incredibly difficult to manage and almost impossible to grow.
Fortunately for you, big retailers have spent decades developing methods of monitoring profit margins, forecasting and growing sales and managing stock to maximise their bottom line.
In this book, small-business retail expert Catherine Erdly shows you how to easily apply those big business tools and perspectives to understand your business, get clear on what you need to do to grow profitably, and, ultimately, tame your tiger.
Back Jacket
Does your product business feel unpredictable, slightly terrifying, and hungry for money?
If so, you're not alone.
Retail is the fastest growing small business sector, and for good reason. With accessible selling technology and billions of people shopping online, reaching your ideal customer is easier than ever before.
But the truth is that making money in a product business is harder than it first appears. And without profits, your business becomes incredibly difficult to manage and almost impossible to grow.
Fortunately for you, big retailers have spent decades developing methods of monitoring profit margins, forecasting and growing sales and managing stock to maximise their bottom line.
In this book, small-business retail expert Catherine Erdly shows you how to easily apply those big business tools and perspectives to understand your business, get clear on what you need to do to grow profitably, and, ultimately, tame your tiger.
Author Biography
Catherine Erdly is an award-winning small business retail expert, podcast host, speaker and writer, recently named one of the top 100 retail influencers in the world by Rethink Retail. She has over two decades experience in the retail industry, including 17 years managing budgets up to £400 million for some of the largest names in the high street in the UK and USA.
