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Home Teamsportmanagement - Paperback
Teamsportmanagement
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Teamsportmanagement - Paperback

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Availability: In Stock
SKU 9783486755176
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by Marcel Fahrner (Author)

Die Ligawettbewerbe der gro en Teamsportarten Fu ball, Basketball, Handball, Volleyball und Eishockey sind heute die ökonomisch wichtigsten Anwendungsfälle des Sportmanage-ments. Hier sind zahlreiche Berufsfelder entstanden, die sich weitgehend von der Freiwilligkeit des vereinsorganisierten Amateursports gelöst haben. Ein ausschlie lich erfahrungsbasiertes "Durchwursteln" genügt folglich den Ansprüchen an ein Management nicht mehr. Vielmehr benötigen Führungskräfte möglichst fundierte Managementkenntnisse. Diese sind im vorliegenden Buch inhaltlich stringent und kompakt aufbereitet: Gestaltung von Organisa-tionsstrukturen, Regulierung von Ligawettbewerben, mediale und werbliche Verwertung von Teamsport.

Author Biography

Dr. Marcel Fahrner (Universität Tübingen)

Number of Pages: 158
Dimensions: 0.34 x 9.61 x 6.69 IN
Publication Date: September 13, 2014

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