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by P. J. Louis (Author)
Shows service providers how to efficiently manage their technology advantages and back-end operations to survive in this challenging economic climate.
Back Jacket
LEARN HOW YOUR TELECOM BUSINESS CAN PROSPER EVEN IN TOUGH ECONOMIC TIMES!
The bubble has burst! The period of effortless, double-digit growth and skyrocking capitalization for telecom carriers is over. With many carriers struggling and stocks falling, the telecom industry has become more unforgiving, competitive, and cut-throat than ever. The market's long-term potential is still enormous, but success now requires a sharp business and technology savvy management team--and adherence to sound, hardheaded business management principles. That's what "Telecom Management Crash Course" is all about--it takes a functional business look at the fundamentals of successfully running a hardware manufacturing company, software development firm, and service provider.
A TRUE TELECOM TEXT FOR OUR TIME!
In "Telecom Management Crash Course," P.J. Louis, a top industry advisor and author of the wildly popular "M-Commerce Crash Course" shows telecom servers how to efficiently manage the technology advantages and back-end operations to survive--and prosper--in this challenging economic climate. He covers the business of telecom--everything from the various types of telecom companies to developing a product that the market can really use. Invaluable to executives, managers, and decision-makers at telecom carriers of all sizes, this much-needed resource is a veritable executive summary of how (and how not) to run a telecom business--and includes advice, tricks-of-the-trade, solutions, factual information, and strategies that can keep your busines afloat while others are sinking.
LOOK INSIDE TO LEARN:
* The best organizational structures
* Sales and marketing fundamentals
* How to evaluate themarketplace and the financial value of products and services
* The most effective management styles
* How to integrate technological and business objectives
* How to develop and implement market-driven strategy
* What you need to know about state and federal regulatory considerations
* How globalization affects every carrier
* Manufacturing and outsourcing techniques.
