Additional information
by Rainer Fischer (Author)
A successful direct mail campaign depends on more than just a great list, copy and offer. To ignore the actual production of your campaign is putting the success of your entire mailing at risk. One simple printing mistake can wipe out your profits. This book contains a list and description of the top ten guidelines to ensure a problem-free mailing based on the experience and knowledge of veteran direct marketer Rainer Fischer. This guide serves as a valuable tool for both newbie and experienced marketers as it outlines how to avoid the mistakes that can cost you both time and money.
Author Biography
Rainer Fischer has been involved in the direct marketing industry since 1980 when he founded his first mail shop. His shop was one of the first to focus primarily on data personalization, now known as variable data personalization (VDP). Through years of hands-on experience over the course of thousands of mail campaigns, he developed an extensive background in direct mail printing. He currently still works in the dm industry helping many marketers produce successful mail campaigns.
