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by Farai Kufakwedu (Author)
The 9-Star Patient Experience: Moment of Magic Playbook reveals the strategies that top tier dental practices deploy to turn their regular patients into lifelong raving fans who pay more and refer a lot more. Truth be told, dentistry is retail healthcare. So how does a dentist who is itching for more growth position his/her practice so that it does not look and feel like every other practice down the road? You blow your patients' minds away with a service experience so awesome they'd be hooked on your practice for life. Think of the 9-Star Experience as a being a level of service that is four stars above the 5-Star experience you'd get at the Ritz-Carlton or Four Seasons Hotels. Dentists who've built practices that have brought them freedom know this fact: bread and butter dentistry is not enough to bring in the levels of production and collections that bring freedom. One has to build a complete care practice that leans more on high-value cases than it does on the bread and butter procedures.Now... high-value patients do not invest the large sums of money needed for their treatments at a dental practice where the patient experience is an after thought. No Siree!!! They invest money to get implants, cosmetic dentistry, ortho treatments and other complex-care treatments with dentists who have taken the time to gain their trust. Building trust and having your patients - especially the high-value cases - say yes to treatment is what the 9-Star Patient Experience does for you. Here is a snapshot of what deploying the 9-Star Patient Experience will do for you: = It will build the level of trust in you that allows patients to ascend your treatment value ladder from basic hygiene towards higher-value treatments= It gives your patients the experience of not only being understood, but of being cared for as well - this is the key to increased case acceptance and growth through referrals= It will skyrocket your practice's profitability - The prosperity that you and your family will enjoy as a result of the success of your dental practice is a direct function of the total number of procedures your practice does as well as the percentage of that total which falls into the high-value category. Delivering the 9-Star Patient Experience is the only way to ensure an increase in both numbers.
