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Home The Advertising Effect: How to Change Behaviour - Paperback
The Advertising Effect: How to Change Behaviour
  • Advertising & Promotion,
  • Books,
  • Business & Economics,
  • Consumer Behavior,
  • Marketing,

The Advertising Effect: How to Change Behaviour - Paperback

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Availability: In Stock
SKU 9780195593921
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by Adam Ferrier (Author)

Want to know how to influence other people's behaviour?

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.

Author Biography

Adam Ferrier, Chief Strategy Officer, CumminsRoss

Adam Ferrier is Chief Strategy Officer/Owner of independent advertising agency, CumminsRoss. Prior to this Adam founded and sold Naked Communications, one of Australia's most influential agencies. He's also a registered psychologist and one of Australia's most respected and successful advertisers.
Number of Pages: 240
Dimensions: 0.6 x 8.9 x 6 IN
Illustrated: Yes
Publication Date: July 01, 2014

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