Additional information
by Max Kopsho (Author)
New Edits and Corrections as of 8/27/20 - "Tesla Teaching" was written for the Audiovisual industry but it is great for trainers (everyone for that matter) in every industry.There are so many training and communications books out there and many books out there about Nikola Tesla. Most of the books about Nikola Tesla are about the controversial things he did near the end of his life and not about the wondrous inventions or incredible works he accomplished. From what I can tell not a single book out there is about Nikola Tesla AND training. This book is all about developing the attributes that made Nikola the great Training Guru (and communicator) that many may not recognize him as being.Nikola Tesla was one of the key founders of modern technology (including AV.) He also transferred his love for communication and science into the business of training. In his communications he used demonstrations that were incredibly convincing to teach people how safe alternating current was. As engineer and inventor there is no question he was incredibly successful. This book explores how you can apply the training principles developed by one of the most brilliant and creative minds in history. Read this book to discover what it takes to blend art and science to provide unique training and communication approaches for your customers. Can you train like Nikola?Examine the principles that were used in early technological communication and training from of one of the first and best to use them. Read this book to discover what it takes to blend art and science to bring out the potential in your students in all your training and communication endeavors. The 7 Keys outlined in this book and are as follows: Capable-Train from a Place of Authority/KnowledgeCompetent - Have Unique and Memorable TrainingClever - Teach in New Ways to Match LearnersCurious - Be Like Your Learners, Always Ask WhyCommitted- Teach in Accordance With Your PurposeConfident - Have an Attitude That Attendees WantsControversial - Make Attendees Want to Take ActionBONUS Chapter - Creative: Max's Training Tips & Tricks. Follow the guidelines in this book and you will learn the keys to engaging your audiences and bringing out their maximum potential through facilitation and information and experiential sharing. Enjoy the read as you learn how to master the art and science of Tesla Teaching. Read this book to learn to sell train and communicate technology like Nikola.A lot of what you read in this book may be a reminder of what you already know about communicating technology. I believe that we all need to be reminded of what got us where we are and sometimes we need to a little refocusing and a bump back in the right direction. Sometimes we need this so that we can move to the next level. I wrote this book to share things that I know and things I work on regularly to improve on in my own technology training career. It is a constant cycle of learning, applying, relearning and reapplying.50% of the profits from the sales of this book will be donated to the Leukemia and Lymphoma Society in honor of Christine Kopsho and in memory of Brad Weber (an Atlanta based AV industry veteran who lost his courageous battle against Chronic Lymphocytic Leukemia in September of 2014.)
Author Biography
Max has 28 years in the unified communications industry and is partner/owner of one of the industry's top consulting firms for sales training and sales process improvement. He carries some of the top certifications in networking and audiovisual technologies. Max has been the keynote speaker for several industry events and was awarded InfoComm's Educator of the Year Award in 2010. He has taught Tesla Teaching and Da Vinci Sales to tens of thousands of people in several organizations worldwide. Max holds advanced certifications in project management, networking, network security, operational excellence, QA/QC and audiovisual design and installation. Max has achieved a great deal of success in network security, technology channel sales and channel/market development. He has been a senior academy faculty member for InfoComm University for over a decade. Max has developed and executed comprehensive global training programs for industry associations, channel partners and for technology manufacturers. His experience in Unified Communications includes videoconference and collaborative environment design for global enterprises, development, training and implementation. Max served in the U.S. Army for 10 years where he gained his initial experience in computer/electronics technology and worked with complex computer networks, advanced radar systems and specialized electronics and thermal and night vision imaging devices. Max, his wife (Christine - a four time cancer victor) and one (Joe - 14) of their four children live in Sugar Hill GA (their other children are Mike-27, Amanda-26 and Matt-22). Max and Christine also have a 7-year old grandson (Aaronn Jr.). They spend their free time at baseball games, camping and supporting Leukemia and Lymphoma society events.
