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by Radisha Brown (Author)
Through storytelling, leaders and organizational members convey core values and make sense of complex internal and external messages. Employees don't remember policies or procedures that organizations are trying to implement, employees remember stories.The Art of Storytelling: An Impactful Tool For Change in Today's Work Environment offers empirical data on the use of storytelling in organizations to convey core values and to make sense of complex internal and external messages. WHY DO I NEED TO KNOW ABOUT THE IMPORTANCE OF STORYTELLING?Fundamentally, stories facilitate the sense-making process in organizational settings, serving a vital - and essential - role for adaptation and strategic change. Listening to and studying organizational stories more carefully brings about a richer understanding of organizations and leadership in the contemporary turbulent business environment. In summary, the research here broadly seeks to provide the following: -Insight into how stories impact individuals in organizations during times of change- Evidence of how storytelling influences organizational commitment, resilience and core values to build identity and adaptability-Confirm or disconfirm the importance of organizational stories, despite (or perhaps because of) the changing nature of organizations and careers today-Confirm or disconfirm that storytelling is an integral part of leadership at all organizational levelsDr. Radisha is a licensed clinical social worker with over fifteen years of corporate business experience in addition to providing mental health services to adults and children. By combining her clinical counseling expertise with her business knowledge, she offers a unique perspective on problem-solving. No matter the setting, Dr. Radisha firmly believes that compassion, understanding, and trust are the most important values in the organizational change process.
