Additional information
by Kendra Bracken-Ferguson (Author)
Tap into your authentic self in work and life, unlock your career potential and embrace your freedom to choose
If you have ever thought about becoming an entrepreneur--or if you are an "intrapreneur" climbing the corporate ladder--this book is for you. The Beauty of Success is an ultra-modern blueprint for navigating the path to starting, growing and accelerating your career while sowing the seeds of self-awareness and self-reflection. You'll discover how author and 3x founder, Kendra Bracken-Ferguson aligned her personal pillars of community, mentorship, education, and capital with her business goals to bring her vision for building a successful company to fruition. Through her story, and the stories of other entrepreneurs in the beauty industry, she shares helpful nuggets of wisdom and collective experience that will help you pursue an entrepreneurial career or follow your path to the top of your corporate sector. The Beauty of Success is your guide to discovering your own guiding pillars, finding what ignites your passion, recognizing your strengths, and safeguarding what makes you valuable.
- Find inspiration in the story of Kendra Bracken-Ferguson's entrepreneurial success and the candid stories of other prominent visionaries and leaders
- Identify the values and pillars that guide your life and your career, and find ways to align with them every day
- Reconnect with your inner purpose and your passion, whether you are starting your own business or climbing to the top of the corporate world
- Transcend any barriers to open yourself to new paths and levels of success
The Beauty of Success will help you find your own professional north star--the principle or principles that will serve as your compass as you navigate your professional journey. You will also learn to appreciate the strengths that have gotten you this far, and how to leverage them to get where you want to be. Unlock your own success, find freedom, and carpe diem!.
Front Jacket
In The Beauty of Success: Start, Grow, and Accelerate Your Brand, renowned founder, advisor, speaker, and executive Kendra Bracken-Ferguson delivers a contemporary blueprint for navigating the rocky path that leads to entrepreneurial success. In the book, you'll discover the values that should guide your life and your commercial journey so you can move forward with confidence and become who you are meant to be.
The author explains how she established her own successful business by building on the foundations of community, mentorship, education, and capital. In her story, you'll find the helpful and practical wisdom you need to pursue an entrepreneurial career of your own, whether that's by way of your own company or from within the confines of an existing organization.
The Beauty of Success guides you to your own entrepreneurial north star and helps you ignite your passion, recognize your strengths, and safeguard what makes you so valuable. You'll reconnect with your inner purpose and learn to transcend the barriers of race and gender that can act as substantial obstacles to achieving success.
Along with the author's own, firsthand account of her commercial and personal achievements, you'll explore the stories of many other prominent visionaries and leaders from Kendra's podcast, Business of the Beat. Their struggles and accomplishments will help add perspective and insight as you accelerate toward your future.
Perfect for aspiring founders and entrepreneurs--as well as those who have already begun their journeys--The Beauty of Success is also a must-read for managers, executives, directors, and anyone else expected to lead others and deliver new and impactful business opportunities.
Back Jacket
PRAISE FOR
The Beauty of Success
"The Beauty of Success: Start, Grow, and Accelerate Your Brand is an honest, heartfelt guide for navigating the adversities that are sure to come for any entrepreneur building a formidable business. But Kendra Bracken-Ferguson's wealth of experience and accomplishments in the beauty and wellness arena, her candid self-reflection, and unrelenting determination to carve out spaces where Black women founders are seen, heard, and--more importantly--funded, make this book an undisputed must-read for every woman of color striving for greater."
--SHEENA BUTLER-YOUNG, Award-winning journalist and senior correspondent
"The Beauty of Success is Kendra Bracken-Ferguson distilling her hard earned wisdom, brilliance and insider knowledge and making it available to you. This book saves you time, mistakes and unnecessary restarts--charting you on a path towards real advancement and meaningful growth. With this must-have playbook in your arsenal, you'll soon agree with me that if you're a serious entrepreneur, spending the time to read this book is one of the best investments you can make."
--LA KEISHA LANDRUM PIERRE, Managing Director and Co-Founder, Emmeline Ventures
"Kendra Bracken-Ferguson's perspective and insights are vital reading for aspiring entrepreneurs. She not only has the professional marketing expertise, but she also has walked in the shoes, or high heels, of a founder. You can learn from her lived experience. And we're so grateful to partner with her in developing beauty and wellness founders."
--ASHLI SIMS, Managing Director, Build in Tulsa
"Kendra's commitment to celebrating entrepreneurs, specifically Black founders, and being at the forefront of individuals who want to see us succeed takes an innate passion. Through her work, she has helped marginalized individuals navigate a space where we often go unnoticed, unsupported and unrequited. Her commitment to ensuring that we are represented, and are positioned to receive the same opportunities as our counterparts, has made the beauty industry a bit more colorful, and that in itself is success."
--GABRIELLE UNION, Actor, producer, bestselling author and entrepreneur
Author Biography
KENDRA BRACKEN-FERGUSON is an internationally acclaimed thought leader, founder, venture capitalist and CEO of BrainTrust. She hosts the Business of the Beat podcast, and was one of the first 200 Black women to raise over $1MM in investment for her debut company, as well as a trailblazing three-time founder with two exits. She has served clients like Halle Berry, Gabrielle Union, Drew Barrymore, Morgan Freeman, Under Armour, L'Or饌l, and more. She serves on the boards of the NYU Stern School of Business Fashion & Luxury Council, G&B and Blushington.
