Additional information
by Claudio Torres (Author)
Most digital marketing books teach you platforms. This one teaches you, people.
Platforms change. Algorithms shift. New channels appear every year, and old ones go quiet. But the reason any of it works - or fails - has never changed: people use the internet in predictable ways, and if you understand those patterns, you can build a strategy that outlasts every update.
That is the argument at the heart of The Bible of Digital Marketing, and it is why this book has been adopted as a foundational textbook in MBA and undergraduate marketing programs across three continents, used by thousands of consultants, executives, and entrepreneurs to build their digital strategy from first principles.
What you will actually learnThe book is built around a single, durable insight: online consumers are driven by four core needs: information, entertainment, relationship, and communication. Every strategy, channel, and tactic in digital marketing is a response to one or more of these needs. Once you understand this, the entire digital landscape becomes readable.
From that foundation, the book develops seven integrated marketing strategies - the framework that practitioners and professors have called the most complete model available for understanding how digital marketing actually works as a system:
- Talk - Build your content presence and become visible where your audience is already searching.
- Interact - Build genuine relationships through social networks and influencer engagement.
- Tell - Maintain a direct, permission-based channel to your most engaged audience.
- Push - Expand your reach through targeted paid promotion.
- Spread - Design campaigns that earn organic sharing and word-of-mouth amplification.
- Search - Use the digital ecosystem as a real-time intelligence source on consumers and competitors.
- Track - Measure, analyse, and continuously improve everything you do.
These are not seven separate options. They are an interconnected system - each strategy amplifying the others - and the book shows you exactly how to build and manage them together.
Why readers call it a textbook - and mean it as a complimentMost digital marketing books give you tactics. This one gives you a model. Readers consistently describe it as "comprehensive," "clear and practical," and "the book that finally made the whole picture make sense." It does not chase trends or platform-specific shortcuts. It builds the strategic foundation that makes every tactic you apply more effective - and more resilient when the landscape changes again.
The final chapters go further than most marketing titles are willing to go: the Digital Excellence Process gives you a continuous improvement framework for keeping your digital strategy current, and the Land of Giants chapter addresses the disruptive economics of the digital ecosystem - what it means for your business when barriers to entry collapse and winner-takes-all dynamics accelerate.
Who this book is forEntrepreneurs building or scaling their digital presence. Marketing executives who need a complete strategic framework. Students and professionals who want to understand digital marketing at the decision level. Anyone who needs to understand digital marketing and what to do differently.
If you have ever felt like digital marketing is a moving target you cannot quite hit, this book is the map. Not a map of the platforms - a map of the people using them.
From the author of Digital Marketing Unlocked, The Age of Talent, 7-Day AI Nonfiction Writer, and Mastering ChatGPT in 2 Days - The Yellow Books series.
