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by Edward Jay Epstein (Author)
In this unprecedented, all-encompassing, and thoroughly entertaining account of the movie business, acclaimed writer Edward Jay Epstein reveals the real magic behind moviemaking: how the studios make their money.
Epstein shows that in Hollywood, the only art that matters is the art of the deal: Major films turn huge profits not from the movies themselves but through myriad other enterprises, from video-game spin-offs and soundtracks to fast-food tie-ins, and even theme-park rides. The studios may compete for stars and Oscars, but their corporate parents view wth one another in less glamorous markets such as cable, home video, and pay-TV. Money, though, is only a small part of the Hollywood story; the social and political milieus-power, prestige, and status-tell the rest. Alongside its remarkable financial revelations and incisive profiles of the pioneers who helped build Hollywood, The Big Picture is filled with eye-opening insider stories. If you are interested in Hollywood today and the complex and fascinating way it has evolved in order to survive, you haven' t seen the big picture until you've read The Big Picture.Author Biography
Edward Jay Epstein is author of a number of books, including Inquest: The Warren Commission, News from Nowhere: Television and the News, Establishment of Truth, Legend: Lee Harvey Oswald, and Dossier: The Secret History of Armand Hammer. He lives in New York City.
Number of Pages: 416
Dimensions: 0.92 x 7.98 x 5.26 IN
Publication Date: January 10, 2006
