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by Benedetto Conversano (Author)
Technology is no longer outside the strategy room. It is the strategy room.
Organizations invest billions in technology that fails to deliver the value it promised. The symptoms are familiar: tangled architectures, fragmented data, rising running costs, and a corrosive mistrust between "the Business" and "IT." This was the era of Digital Transformation 1.0 - twenty years, vast investment, disappointing returns.The primary root cause was never delivery capability or technical skill. It is a culture that treats technology as a "necessary evil" rather than as a core capability of the enterprise. And it endures for a simple reason: the people who understand the root cause rarely have the courage to act on it, and the people with the authority to act see only the symptoms.The Braveheart CIO is the leader who closes that gap - who aligns technology to business strategy, has the courage to say no to the noise, and rewires processes and data so that value finally shows up on the P&L.But it takes two to tango. A Braveheart CIO can only succeed alongside a new generation of CxOs - leaders who are inclusive, genuinely digital-savvy, and ready to own technology as a business responsibility rather than delegate it away.Through a series of real-life business cases, this book gives boards, CEOs, and digital leaders the language, the stories, and the actions to make that happen - based on the learnings of someone who did.And the timing could not matter more. As AI ushers in Digital Transformation 2.0, the gap stops being expensive and becomes existential. Incrementalism no longer compounds value - it compounds risk. Closing that gap will take more than better technology. It will take the courage to change the culture at the top of the company.If your company's technology still lives outside the strategy room, now is the time to bring it in - for real this time, not as lip service to the board or a line for the shareholders. Before your competitors do it first.
Number of Pages: 280
Dimensions: 0.75 x 9 x 6 IN
Publication Date: August 24, 2026
