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by Shields T. Hardin (Author)
The Colgate Story is a comprehensive account of the history of Colgate-Palmolive, one of the world's leading consumer goods companies. Written by Shields T. Hardin, a former executive at Colgate-Palmolive, the book traces the company's origins from its humble beginnings as a small soap and candle-making business in New York in the early 1800s, to its current status as a global leader in personal care, household, and pet products. The book covers the company's key milestones, including the development of its flagship brand, Colgate toothpaste, and its expansion into new markets and product categories. It also delves into the corporate culture and values that have shaped the company's success over the years, including its commitment to innovation, sustainability, and social responsibility. Through a combination of archival research and interviews with current and former Colgate-Palmolive executives, The Colgate Story offers a fascinating insider's perspective on the company's evolution and growth. It is a must-read for anyone interested in the history of consumer goods and the role of corporate culture in driving business success.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
