Additional information
by Adam Hamadache (Author)
The Direct Method is a three-part formula for hotels to secure more direct leisure bookings and weddings. Developed by hotelier and marketer Adam Hamadache, it provides a marketing framework to attract and engage with potential customers, with a focus not on the marketing channel (email, social media etc...) but rather on the relationship that a potential customer has with the hotel. With the OTAs and daily deal websites demanding huge commission, The Direct Method provides a refreshing approach in tackling the age-old problem of how to combat over-reliance on these third parties and attract new and repeat custom direct.
Author Biography
Adam Hamadache is the Founder and CEO of UK-based, hotel digital marketing agency DHM. With over a decade's experience in hotel marketing, Adam draws on his successes (and failures!) from working with hundreds of hotels across the UK and Europe to increase direct bookings and reduce commission.
