{"product_id":"the-economics-of-desire-paperback","title":"The Economics Of Desire - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAnkita Agrawal\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHow does a luxury brand decide whether to raise prices, reduce distribution, launch a new category, enter a new market, or deliberately limit growth?\u003c\/p\u003e\u003cp\u003eWhy do some brands command extraordinary desirability for decades while others disappear despite having superior products?\u003c\/p\u003e\u003cp\u003eBehind every collection, pricing decision, expansion strategy, inventory plan, marketing campaign, and luxury experience lies a complex web of economic trade-offs, strategic frameworks, consumer insights, and business decisions that most consumers never see.\u003c\/p\u003e\u003cp\u003eThe Economics of Desire takes readers inside the strategic engine room of the fashion and luxury industry.\u003c\/p\u003e\u003cp\u003eDrawing from economics, management consulting, luxury strategy, consumer intelligence, merchandising, pricing, branding, and business analysis, this book unpacks how some of the world's most influential brands make decisions in environments defined by uncertainty, changing consumer preferences, competitive pressure, and immense financial stakes.\u003c\/p\u003e\u003cp\u003eThis is not a book about fashion trends.\u003c\/p\u003e\u003cp\u003eIt is a book about how strategic decisions are made.\u003c\/p\u003e\u003cp\u003eThrough real-world business scenarios, practical frameworks, structured thinking models, and industry-inspired case discussions, readers will learn how professionals approach questions such as: \u003c\/p\u003e\u003cp\u003e- How do luxury brands grow without losing exclusivity?\u003c\/p\u003e\u003cp\u003e- When should a company increase prices-and when should it resist the temptation?\u003c\/p\u003e\u003cp\u003e- How are merchandising, inventory, and assortment decisions made across global markets?\u003c\/p\u003e\u003cp\u003e- What happens when a collection underperforms expectations?\u003c\/p\u003e\u003cp\u003e- How do brands measure desirability, not just sales?\u003c\/p\u003e\u003cp\u003e- How do executives balance creativity with commercial performance?\u003c\/p\u003e\u003cp\u003e- How are consumer insights translated into profitable business decisions?\u003c\/p\u003e\u003cp\u003e- What frameworks can be used to solve complex strategic problems in fashion and luxury?\u003c\/p\u003e\u003cp\u003eMore importantly, readers will learn how to think through these problems themselves.\u003c\/p\u003e\u003cp\u003eRather than offering simplistic answers, The Economics of Desire reveals the analytical processes, decision frameworks, and strategic reasoning used by industry professionals to navigate some of the most challenging questions in business.\u003c\/p\u003e\u003cp\u003eWhether you work in the industry, are a strategist, entrepreneur, marketer, business student, luxury enthusiast, or simply fascinated by how iconic brands are built and managed, this book offers a rare look into the economic and strategic forces that shape one of the world's most influential industries.\u003c\/p\u003e\u003cp\u003eThe most valuable lessons in business are often hidden from public view.\u003c\/p\u003e\u003cp\u003eThis book opens the door.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 160\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.37 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 15, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":46617189253317,"sku":"9789359431574","price":28.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/6718\/5605\/files\/u4tYZsgz9789359431574.webp?v=1785233685","url":"https:\/\/selloorium.com\/products\/the-economics-of-desire-paperback","provider":"Selloorium","version":"1.0","type":"link"}