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by Andrew C. M. Cooper (Author), Deborah Pollack-Milgate (Foreword by)
Discover a groundbreaking blueprint for the future of business
In an era marked by increasing profiteering and inequality, The Ethical Imperative: Leading with Conscience to Shape the Future of Business offers a compelling alternative vision--one where companies champion the collective prosperity of employees, shareholders, and communities. Author Andrew Cooper, a distinguished executive, leverages over twenty academic studies and fifty years of research to challenge the status quo. He exposes the critical threat of public disengagement from businesses and institutions, urging a departure from outdated, profit-only models that harm corporations, consumers, and communities alike.
You'll find:
- Five actionable strategies you can employ immediately to transform your organization into a beacon of trust and social responsibility
- Techniques for navigating the age of social media and creating an authentic, honest, and sustainable brand
- Actionable tools to help your organization move beyond exclusively short-term profit-driven models of growth
Packed with engaging stories, practical tools, and insights from a seasoned leader determined to revolutionize corporate culture, this book is an essential resource for business managers, executives, entrepreneurs, and anyone aspiring to infuse their commercial endeavors with ethical principles.
Join Andrew Cooper in shaping a future where business is synonymous with compassion, equity, and enduring prosperity. The Ethical Imperative is more than a book--it's a movement towards the next phase of corporate evolution. Be part of this transformative journey.
Front Jacket
For millions, the last few decades of commerce have seemed to be characterized by increasing levels of profiteering, greed, and inequality. But an alternative picture--and alternative future--exists. In this alternative, corporations work with their employees, shareholders, and community members to build better and more prosperous lives for everyone.
In The Ethical Imperative: Leading with Conscience to Shape the Future of Business, distinguished executive Andrew C.M. Cooper delivers an inspiring and exciting new take on the roles that contemporary business leaders should play on issues including wealth inequality, rural economic decay, and climate policy. The author draws on more than twenty academic studies spanning over 50 years to convincingly demonstrate the rising threat of public apathy towards business and other public institutions.
You'll learn how to move your organization beyond the archaic, profit-centric corporate culture that has proven itself detrimental not only to corporations themselves, but also to their own consumers, employees, and communities. You'll also discover five strategies you can employ immediately to position yourself, your teams, and your company to thrive in an age of social media dominance and vanishing trust in corporations.
The Ethical Imperative explains how you and your firm can reorient yourselves to place long-term community well-being at the center of your decision-making. It shows you how to realize continual prosperity that transforms business into a more human and compassionate model of commerce. And it contains fascinating stories and actionable tools from a seasoned, youthful executive determined to change corporate culture from the inside out.
An essential and timely resource for managers, executives, directors, entrepreneurs, founders, and other business leaders, The Ethical Imperative is bound to become a widely read, dog-eared classic amongst aspiring and working professionals interested in how they can contribute to the next phase of commercial and corporate evolution.
Back Jacket
Praise for THE ETHICAL IMPERATIVE
"Genuine leadership in any enterprise--military or civilian, public or private--will always be centered on people: answering their needs and providing them the tools to accomplish their tasks, thrive, and grow . . . It's an excellent read anchored by the indispensable understanding that compassion is not the absence of strength, but its apex."
--A.J. Harrison, Retired U.S. Army Judge Advocate, Author of Old Scores
"This powerful book reminds current and future leaders that the ethical option--not profit--should be the first and primary consideration. To have a brighter future for our society and posterity, leaders in the business community must redevelop their conscience, lead with a strong understanding of morality, and acknowledge the impacts their decisions have on society. Andrew's work helps fly us to a future we can all be proud of."
--Dr. James H. Stephenson, III, Board Member and Research Scientist
"Told in a unique, compelling, and thought-provoking manner, Andrew Cooper harnesses his corporate leadership and homespun wisdom to practical tools that will enhance readers' ability to make wise, people-centered decisions."
--Richard Fowler, Fox News Contributor
"The conscientious leader must be guided by clear and unwavering goals and objectives. Andrew has shown us a correct model of what tomorrow's successful leaders must bring to their duties in order to be an inspirational leader that not only gets maximum effort from the teams they lead, but to give maximum effort in leading their team."
--Honorable Jon Gray, Retired Judge, 16th Judicial Circuit of Missouri
"The Ethical Imperative is a must-read for any individual who yearns to make this world a better place for everyone. Andrew's call for the development of conscientious leaders who have the courage to focus on positions that are morally right and not simply profit-driven is exactly what we need as we move into the future."
-- John Murphy, Former Chair of Shook, Hardy & Bacon LLP
