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by Bonnie Kim Taylor (Author)
The EVERYTHING for Copywriters Book: Create a Killer Portfolio, Master New Platforms, and Land a Job is a useful manual for classrooms and for copywriters (and aspiring copywriters) who want to learn new or emerging advertising platforms outside of their usual purview, polish skills, spur creativity, and expand their portfolio. It's also perfect for people who want to bridge over to ad copywriting by creating an ad portfolio, but don't know how - or what to put in it. You'll find practical tips on how to create advertising that resonates with your target audience (and enhance your portfolio) for every conceivable platform. At the end of each chapter, there are inventive exercises to provide additional motivation and spark new ideas for your portfolio. This book can be used in an advertising class as a tool for discussion and for brainstorming exercises. You'll find job search strategies, resume advice for bridging over to advertising from other fields, and a glossary for ad industry terms. All you'll need to create a professional copywriting portfolio to land the job of your dreams is the ability to write and brainstorm, and this book.
