{"product_id":"the-future-ready-brand-how-the-worlds-most-influential-cmos-are-navigating-societal-forces-and-emerging-technologies-paperback","title":"The Future-Ready Brand: How the World's Most Influential CMOS Are Navigating Societal Forces and Emerging Technologies - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMitch Duckler\u003c\/b\u003e (Author), \u003cb\u003eGuy Kawasaki\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003eIn his 2019 book, \u003ci\u003eThe Indispensable Brand\u003c\/i\u003e, Mitch Duckler took major brands to task for the \"identity crisis\" they faced with so many of them indistinguishable from one another, failing at arguably the most important job of brand management--differentiation. Then he offered a best practices workflow for becoming an indispensable brand and sustaining that brand excellence over time. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eNow in \u003ci\u003eThe Future-Ready Brand\u003c\/i\u003e, Duckler looks to a new set of challenges facing the world's leading brands and turns to the world's most influential brand officers themselves to find solutions to these challenges. Here Mitch goes one-on-one with over 40 Global 1,000 CMOs to discover how they are navigating the confluence of shifting societal forces and emerging technologies that are impacting how every brand will thrive in the future. Duckler's book unfolds in three sections... \u003cp\u003e\u003c\/p\u003e\u003cb\u003eSection I: SOCIETAL SHIFTS\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eHow Brands Will Need to Be Positioned\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e1: The Purpose of Brand Purpose \u003cbr\u003e 2: Beyond Health...to Wellness\u003cbr\u003e 3: The Emergence of Gen Z \u003cp\u003e\u003c\/p\u003e\u003cb\u003eSection II: TECHNOLOGY INNOVATIONS\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eHow Brands Will Need to Be Personalized\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e4: AI and the Personalized Brand Experience \u003cbr\u003e 5: XR and Metaverse...a New Definition of \"Reality\"\u003cbr\u003e 6: The (Gradually) Emerging Web3 \u003cp\u003e\u003c\/p\u003e\u003cb\u003eSECTION III: COMMERCIAL TRENDS\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eHow Brands Will Need to Be Promoted\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e7: The Fourth Evolution of Content Marketing\u003cbr\u003e 8: How Technology Is Perfecting Gamification\u003cbr\u003e 9: The Evolving Influence of Influencers \u003cp\u003e\u003c\/p\u003ePacked with insights and applications from the CMOs of the world's most prestigious brands (including Abbott, Accenture, Ally Financial, American Eagle, BMW, Boston Scientific, Canva, CapitalOne, Caterpillar, Coca-Cola, Coty, CVS Health, Danone, Deloitte, Deutsche Telekom, H\u0026amp;R Block, Herbalife, Hilton, IBM, John Hancock, Juniper Networks, Kohler, KPMG, Lagunitas, Lexus, McDonald's, Moderna, New Balance, PepsiCo, Polar, Progressive, PwC, Salesforce, SEE, Sephora, Telefonica, Travelers, Unisys, UPS, UScellular, Wells Fargo, Yum Brands) \u003ci\u003eThe Future-Ready Brand\u003c\/i\u003e is already required reading for every marketer looking to successfully navigate this fast arriving future.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eMITCH DUCKLER\u003c\/b\u003e is the author of \u003ci\u003eThe Indispensable Brand\u003c\/i\u003e and \u003ci\u003eThe Future-Ready Brand\u003c\/i\u003e, and is managing partner of FullSurge, a brand and marketing strategy consultancy based in Chicago. With three decades of line management and consulting experience in brand marketing, he has led engagements for the top Global 1,000 companies and is a frequent speaker on emerging topics in brand marketing. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eGUY KAWASAKI\u003c\/b\u003e is the chief evangelist of Canva and the creator of Guy Kawasaki's Remarkable People podcast. He is an executive fellow of the Haas School of Business (UC Berkeley), and adjunct professor of the University of New South Wales. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He has written \u003ci\u003eWise Guy\u003c\/i\u003e, \u003ci\u003eThe Art of the Start 2.0\u003c\/i\u003e, \u003ci\u003eThe Art of Social Media\u003c\/i\u003e, \u003ci\u003eEnchantment, \u003c\/i\u003e and eleven other books. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 330\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.74 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 14, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45666791194821,"sku":"9798887501789","price":29.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/6718\/5605\/files\/gTR09jlkFZ9798887501789.webp?v=1782954190","url":"https:\/\/selloorium.com\/products\/the-future-ready-brand-how-the-worlds-most-influential-cmos-are-navigating-societal-forces-and-emerging-technologies-paperback","provider":"Selloorium","version":"1.0","type":"link"}