Additional information
by Art Saxby (Author), Pete Hayes (Author)
WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING?
Are you running a highly successful company that just doesn't seem to be growing? You may be so operationally focused that you've ignored one of the most important aspects of an expanding business--working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization.
This book provides a simple framework as well as tools and action steps for identifying and adding these "gears" to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: - Determine if your business is operationally oriented or market oriented - Identify opportunities for business growth - Understand why marketing execution is sometimes not effective - Assure ongoing market relevance - Increase the returns on your marketing programs
Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!
Back Jacket
WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING?
Are you running a highly successful company that just doesn't seem to be growing? You may be so operationally focused that you've ignored one of the most important aspects of an expanding business--working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization.
This book provides a simple framework as well as tools and action steps for identifying and adding these "gears" to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: - Determine if your business is operationally oriented or market oriented - Identify opportunities for business growth - Understand why marketing execution is sometimes not effective - Assure ongoing market relevance - Increase the returns on your marketing programs
Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!
Author Biography
ART SAXBY is the founder, CEO, and coprincipal of Chief Outsiders, LLC, a provider of part-time marketing executives for small and midsized companies. Art received a bachelor's degree and an MBA in finance, going on to work with a variety of highly successful brands, such as Frito-Lay, Kellogg's, Coca-Cola, and Compaq Computers/HP. His accomplishments have earned him a reputation as an experienced professional and innovator.
PETE HAYES is CMO and coprincipal of Chief Outsiders, LLC, where he brings his years of experience from the technology world. Pete earned an engineering degree from UC Berkeley. He has worked as the marketing executive for Fortune 500 tech giants IBM and AMD as well as for a variety of start-ups and turn-around companies, with achievements in digital marketing, brand development, and consulting.
