Additional information
by Jose Luis Fettolini (Author)
A comprehensive guide for aspiring jewelry designers and entrepreneurs covering branding, production, marketing, and more, with expert insights and real-life examples to help build a sustainable and successful jewelry brand
The ultimate guide for designers, entrepreneurs, and anyone looking to break into the jewelry industry, this book is written by an experienced jewelry professional, the author of Sustainable Jewelry, published in 2022. Here the author goes beyond design techniques to address the essential business knowledge often missing from many emerging brands. Drawing from his own entrepreneurial journey, the author offers a rare behind-the-scenes look at the challenges and triumphs of building a jewelry brand from scratch. In this comprehensive handbook, you'll explore the full spectrum of topics necessary for success, from understanding the jewelry industry and trends to navigating business logistics like production, sales, and marketing.
With practical advice on building your brand identity, understanding the market, and developing a collection, the book covers every critical element of starting a business. Chapters explore branding, communication strategies, and the intricacies of creating a business plan, ensuring you're well-prepared for the competitive world of jewelry. The book is enriched by interviews with industry experts, case studies, and real-life examples, offering invaluable insight and inspiration. Perfect for students, designers, and entrepreneurs, this practical guide provides the tools needed to turn your jewelry vision into a sustainable and successful brand.
Author Biography
Born in Barcelona, Jose Luis Fettolini is a jewelry designer, creative director and author. He has worked as a jewelry designer for major brands in the jewelry and fashion sectors such as Oro Vivo, Borelli, Agatha Ruiz de la Prada and Antonio Miró. He currently combines his work as a jewelry designer with teaching and consulting services for companies, brands, jewelers, organizations, and schools.
