Additional information
by David Griesbach (Author)
Creating new and innovative products, services or businesses can be challenging, which is why, sadly, most innovations are not successful. But, the good news is that you can significantly improve the chance for success by being guided - the lean way. That's where the Lean Innovation Guide comes in. This book guides you through the lean journey by clarifying what to focus on next and what to improve.
If you or your organisation want or need to drive innovation, then this book is a must-read! Discover the secrets to faster, more focused innovation success: learn the proven approach to innovating your business and get the competitive edge you need to stay ahead. The book is aimed mainly at corporate innovators and provides them with the missing link to successfully using Lean Startup as an innovation method: namely the Lean Progress Model. With the Lean Progress Model, author David Griesbach developed a tool that quickly and purposefully guides you through the Lean Innovation process. You will know at all times where your project stands, which questions are still open-ended and what needs to be done next. In addition, the illustrations throughout the book support the text and turn this book into a practical guide that takes you through the startup and innovation process. In this book, you will find a proven approach to guide you and your colleagues to innovation success, helping you to move faster, be more focused, and innovate the business. The book provides an easy-to-follow approach to driving change in any business or startup and is a must-have for anyone looking to succeed in innovation. Any new business idea, product or service will be developed more efficiently, faster, and more focused using this model.Author Biography
David Griesbach is an author, enabler, lecturer and speaker. He works at the intersection of strategy, innovation and organisational change. With his consulting firm Griesbach Consulting, he advises middle- and large-sized companies on these topics. He is one of the Lean Startup experts in Europe and has coached hundreds of Lean Startup projects. Griesbach resides in Switzerland, where he lectures at the University of Applied Sciences Lucerne.
