Additional information
by Jason A. Santamaria (Author), Vicent Martino (Author), Eric K. Clemons (Author)
"The book makes a convincing case that battlefield techniques really do work in the business world."--Fortune
"A colorful, entertaining, and highly effective way of conveying some powerful lessons along with lots of very interesting military history." --Miami Herald
Back Jacket
"The book makes a convincing case that battlefield techniques really do work in the business world."--Fortune
"A colorful, entertaining, and highly effective way of conveying some powerful lessons along with lots of very interesting military history."--Miami Herald
"Introduces a powerful approach to rising above the competition and meeting the customer's needs in today's challenging and uncertain business environment." --Frederick W. Smith, Chairman, President, and Chief Executive Officer, FedEx Corporation
"A clear framework for employing battle-tested Marine Corps tactics and leadership principles in your business." --Bob Lutz, General Motors Vice Chairman of Product Development and GM North America Chairman
"Valuable new insights into competitive strategy and leadership in business." --Donna Conover, Executive Vice President, Southwest Airlines
The Marine Corps Way shows managers at all levels how to apply the tactics and techniques of maneuver warfare to achieve overwhelming results in today's fiercely competitive market environment. You'll learn how to reshape your organization based on seven guiding principles--targeting critical vulnerabilities, boldness, surprise, focus, decentralized decision-making, tempo, and combined arms.
Author Biography
Jason A. Santamaria is an independent business consultant and a former Marine Corps artillery officer, Morgan Stanley investment banker, McKinsey consultant, and J. William Fulbright scholar.
Vincent Martino is a senior business analyst for Capital One Financial. He is a former Marine Corps communications officer and a graduate of the United States Naval Academy.
Eric K. Clemons is a professor of operations and information management at the University of Pennsylvania's Wharton School of Business.
