Additional information
by Eric Lambert (Author)
The MedTech Sales Playbook
Clinical Selling to Sell Solutions, Build Trust, and Win Without Chasing the Business
This isn't just another sales book. It's the first playbook written specifically for Medical Device and MedTech professionals-from the field, for the field.
Whether you're: - New to MedTech sales and looking to build a rock-solid foundation - A rep struggling to gain access, build trust, or move deals forward - A seasoned performer ready to lead with confidence and credibility...
This book will help you: ✅ Shift from product-pusher to trusted clinical partner ✅ Sell solutions, not just features ✅ Build scientific credibility and clinical alignment ✅ Navigate objections, silence, and slow-moving stakeholders ✅ Lead buying conversations across decision-makers ✅ Close without pressure-and without losing trust
Inside, you'll find: - 11 field-tested chapters built around real-world MedTech sales situations - Tactical tips, do's and don'ts, and practical frameworks - A bonus toolbox with checklists, conversation starters, and follow-up tools - A final challenge to lead the next era of solution-driven, value-based selling If you sell medical devices or technologies in today's complex healthcare environment, this is the guide you've been waiting for.
Stop chasing the business. Start becoming the one they trust.
Number of Pages: 268
Dimensions: 0.56 x 9 x 6 IN
Publication Date: April 08, 2025
