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by Yuly Grosman (Author)
This is not a book about flowers. Or security. Or even success.
It's about what happens when life changes your plans-again and again.
From escaping the USSR as a child to Israel, then launching a flower empire in Kenya, training special
forces, or helping teens survive the streets, The Most Beautiful and Dangerous Business is a
journey through the moments that don't make headlines-but shape everything.
Yuly Grosman shares stories of risk, reinvention, failure, and resilience-woven with practical
insights for navigating business and life when the map runs out.
You'll meet clients who became brothers. Mistakes that became companies. And the pain-physical
and emotional-that nearly knocked everything off course.
But, at its heart, this book is about something simple:
How to really Look.
How to truly Listen.
And how to Respond-with purpose, not panic.
If you've ever felt like you had to start over, lead through uncertainty, or fight for something that
mattered-this book is for you.
