{"product_id":"the-new-emerging-market-multinationals-four-strategies-for-disrupting-markets-and-building-brands-hardcover","title":"The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAmitava Chattopadhyay\u003c\/b\u003e (Author), \u003cb\u003eRajeev Batra\u003c\/b\u003e (Author), \u003cb\u003eAysegul Ozsomer\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBreakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWestern organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors's acquisitions of Land Rover and Jaguar; Lenovo's purchase of IBM's ThinkPad business; HTC's stature as the fourth largest global smartphone manufacturer; Haier's 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market.\u003c\/p\u003e \u003cp\u003eTo help you compete, \u003ci\u003eThe New Emerging Market Multinationals\u003c\/i\u003e outlines the disruptive strategies deployed by emerging-market multinationals (EMNCs) and provides breakthrough strategies for following in their footsteps or beating them at their own game.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAmitava Chattopadhyay\u003c\/b\u003e is the L'Oreal Chaired Professor of Marketing-Innovation and Creativity at INSEAD.\u003cbr\u003e\u003cb\u003eRajeev Batra\u003c\/b\u003e is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan.\u003cbr\u003e \u003cb\u003eAysegul Ozsomer\u003c\/b\u003e is associate professor of Marketing at Koç University, Istanbul, Turkey.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.22 x 9.27 x 6.39 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 08, 2012\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45659558641861,"sku":"9780071782890","price":54.17,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/6718\/5605\/files\/yEHp9Fbvry9780071782890.webp?v=1781199401","url":"https:\/\/selloorium.com\/products\/the-new-emerging-market-multinationals-four-strategies-for-disrupting-markets-and-building-brands-hardcover","provider":"Selloorium","version":"1.0","type":"link"}