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by C. R. Cooper (Author)
Is the Skin health arena really a gender & age neutral space or are the scales still unbalanced? As a male or teen, have you or someone you know ever felt "othered" when it comes to getting the real support needed for skin health? As a Skin Professional, have you felt uneasy or limited with how clients view your ability to care for them indifferent of your own gender, or the gender & age of your clients? If so, you're not alone, keep reading.
Recent studies confirm that addressing inequities in the Skin Health arena is a $2.6 Billion opportunity to amend. Among the top three skin health inequities are race, gender and age. Is skin really skin, or are males, teenagers and melanin-rich skin still the most underrepresented skin in skin health practices?
The reality is, cultural attitudes towards caring for skin is shifting. Are we?
In this user-friendly book and resource you will discover:
- The realities our cultures celebrate and perceptions that still need to change concerning the male Skin Professional.
- How to pivot the treatment space for a more gender & age neutral environment.
- The historic mark that both black businessmen and businesswomen made for the industry today.
- Top male and teen skin concerns in black skin and what to do.
- If men and teens really care about skin health and how to communicate with Cultural Intelligence.
- Common mistakes in male and teen skincare and a return to the basics.
- Who teens really listen to for their skincare advice & what parents can do.
- A Bonus "Teen Skin Guide" for their best skin yet!
- And much more...
In this third volume to The No Compromise Black Skin Care Guide series, gain a clearer picture of the changing realities that will empower a greater sense of belonging and confidence for some of the most under-cared for skin in the industry; males, teens and melanin-rich skin.
