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by The Ordinary (Author)
The important skincare knowledge everyone needs to know from the cosmetic industry's most daring disruptor.
In 2016, The Ordinary disrupted the beauty industry by doing what should always be ordinary -- telling the truth. The brand democratized skincare by making active ingredients accessible at sensible price points. The mission was simple: to reject the status quo in favor of authenticity and integrity. Ingredients isn't a book about products -- it's about what's inside them. Go behind the labels and into the lab with the scientists at DECIEM, creators of The Ordinary. From understanding your skin and how it works to decoding labels, formulations, and what really goes into your skincare, Ingredients is a guide to how a quiet revolution became a global movement of consumer empowerment and radical simplicity.Author Biography
The Ordinary, launched in 2016, is one of today's fastest-growing and most popular skincare companies. Believing that skincare should be carefully considered--driven by education, not impulse--it appreciates simplicity and knows that simple is complicated. Unlike others, The Ordinary makes its own formulations from concept and development at its Toronto lab to the sourcing of raw materials and production. Having proven chemistry can be vegan and cruelty-free, its focus is on "clear, not clean," as nothing is cleaner than truth (and everything is a chemical). The Ordinary never promises what isn't there and never allows misleading marketing to win over clear science.
