Additional information
by David Collins (Author)
This is a workbook designed to allow users to understand the nature of organizational storytelling and the limits of this practice while enabling the development of the skills and capabilities necessary to allow storytelling to be applied persuasively within workplace contexts.
Author Biography
David Collins is Professor in Management at University of Northumbria, New-castle and the founder and Managing Director of Gain Insight Ltd, a consulting organization offering bespoke services on HRM, organizational change/transformation and the application of narratives to organizational problems. An academic with more than 30 years' experience, David holds advanced degrees from the universities of Glasgow, Strathclyde and Essex. This is his sixth book. Previous works published by Taylor & Francis, Routledge include Organizational Change: Sociological Perspectives (1998); Management Fads and Buzzwords: Critical-Practical Perspectives (2000); Narrating the Management Guru: In Search of Tom Peters (2007); Stories for Management Success: The Power of Talk in Organizations (2018); and Management Gurus: A Research Overview (2021).
