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by Cindy McGovern (Author)
USA TODAY BESTSELLER
LOS ANGELES TIMES BESTSELLER (#8 HARDCOVER NONFICTION) You were taught to be "good." Polite. Agreeable. Grateful. You did exactly what you were told--and it cost you your voice, your choices, and your life. If you've been biting your tongue, over-apologizing, saying yes when you meant no, or following "rules" you never agreed to...The Permission Mission will help you trust your own voice and take your life back. This isn't your life. It's the result of compliance. You've walked away from conversations thinking, I wish I had said something? You've talked yourself out of the raise, the boundary, the opportunity, the dream--because a louder voice (yours or someone else's) told you not to make waves? The Permission Mission is your wake-up call and your roadmap if you're tired of living a life that works for everyone but you. Dr. Cindy McGovern helps you identify the "backup singers" in your head (the old voices, expectations, unspoken rules, and borrowed beliefs that keep drowning out what you actually want). Then, she hands the microphone back to the only voice that matters: yours. You'll embark on your own personal permission mission, where the insights you gain actually become the momentum you need, even when you second-guess yourself. Because confidence isn't something you're born with. It's something you build, one brave decision at a time. On your journey, you'll learn how to: - Spot the invisible rules you've been living by--and break the ones holding you back. - Clean out your emotional closet and ditch the old stories, rules, and doubts that are holding you back. - Turn fear into forward motion by using imposter syndrome and self-doubt as your launchpad, not your limitations. - Own your worth without shrinking, over-explaining, or self-editing. - Say no without guilt, yes to what matters, and speak up where it counts. - Get out of your head and out of your own way. - Advocate for what you want--at home, at work, and in the conversations that shape your future (yes, even negotiation and "selling"). - Give yourself permission instead of asking or waiting for it. So, whether you're just starting out, starting over, or simply sick of playing small, The Permission Mission gives you the strategy, support, and spark to finally go after what's yours. These pages won't tell you who to be. They remind you who you already are. This book is your invitation to come back to yourself. The only permission you need is your own.Author Biography
Dr. Cindy McGovern, known as the "First Lady of Sales(R)," is an award-winning sales strategist, founder and CEO of Orange Leaf Consulting & Academy, and a Wall Street Journal bestselling author. She is the author of Every Job Is a Sales Job, Sell Yourself (winner of the 2024 Book Excellence Award and the New York Big Book Award), and The Permission Mission. Dr. Cindy "IN-powers" people, especially women, to start trusting their intuition, ask for what they want, and lead their lives on their own terms.
Number of Pages: 372
Dimensions: 1.15 x 9.19 x 6.35 IN
Publication Date: April 21, 2026
