Additional information
by Carter Pate (Author), Harlan Platt (Author)
Eine Schritt-für-Schritt-Anleitung, wie Sie Ihr Unternehmen umstrukturieren und vor dem Ruin bewahren können.
Mit bewährten Strategien aus der Praxis, z.B. von K-Mart, Sun Television and Appliances und VSI Enterprises.
Bietet ein wahres Arsenal ausgefeilter und differenzierter Techniken zur Sanierung eines Unternehmens.
Mit Kommentaren führender CEOs und CFOs, die ihre vor dem Ruin stehenden Unternehmen erfolgreich saniert und wieder wettbewerbsfähig gemacht haben.
Mit aufschlussreichen Fallstudien.
Ein Spezialabschnitt befasst sich mit der besonderen Umschwungproblematik bei Internetunternehmen, mit der Führungskräfte und Wagniskapitalgeber jetzt konfrontiert werden, nachdem die Kurse sich wieder nach unten bewegen.
"Phoenix Effect" ist der praktische Ratgeber für Manager, die ihr Unternehmen vor dem Untergang bewahren wollen.
Die Autoren sind internationale Experten mit langjähriger Erfahrung auf diesem Gebiet.
Front Jacket
In this unpredictable economy, The Phoenix Effect: 9 Revitalizing Strategies No Business Can Do Without provides practical, strategic options to improve a struggling business or to further strengthen a healthy business. Carter Pate, a renewal specialist at PricewaterhouseCoopers, and Harlan Platt, a renowned professor of business and finance at Northeastern University, collaborate here to provide these essential strategies in accessible, highly actionable messages.
Full of insights and recommendations culled from the authors' work in rehabilitating a number of well-known companies, The Phoenix Effect defines the business strategies that can dramatically boost a company's performance and guides managers on how to become true leaders even in the most challenging of times. Whether your company needs a tune-up, a turnaround, or a crisis action plan, these nine pivotal concepts offer the direction and knowledge to help virtually any business not only live up to its mission statement, but thrive in it.
The Phoenix Effect prepares business leaders for the challenges ahead. It will help guide your decision-making-when to stay in the same business, when to withdraw from one or more aspects of a business, and when to expand. Relevant case studies of successes and failures are provided to highlight the real-world effectiveness of each technique.
Why one company grows and another falters is a question with as many answers as there are businesses. Encompassing them all, however, are nine highly distilled strategies critical to business prosperity:
* Identifying the precise business problems you're facing
* Determining the scope of your market
* Orienting your business to differentiate your products from others
* Managing the scale of your operation
* Handling your debt
* Maximizing your assets
* Managing your employees
* Maximizing your products
* Finding more efficient methods in the process
Back Jacket
It takes a strong leader to hone the focus of a company and direct it toward prosperity. It takes a visionary leader to impact the seemingly well-running processes of a successful company to make it flourish even more. All too often, appropriate actions to improve organizations are overlooked because people at the helm either aren't aware of the seriousness of the issues they face or they don't know where to turn for accurate information to best address their concerns. This book offers concrete, practical techniques that leaders can use to confront, comprehend, and conquer a company's ills.
The Phoenix Effect presents proven strategies and varied perspectives on how managers can significantly improve-even save-their companies. By constantly examining real-time data in conjunction with the authors' streamlined methodologies, the leaders of both strong and highly challenged companies can set realistic goals and achieve them. Whether your company currently dominates its market but has competition at its heels, has serious problems in need of immediate solutions, or faces potential demise, the nine strategies detailed in The Phoenix Effect will provide the insight to not only maintain your business, but to help it prosper.
Author Biography
CARTER PATE is a world-renowned turnaround expert at Pricewaterhouse-Coopers with more than twenty years of experience providing strategic consulting and implementation strategies. He has served as both CEO and chairman of several public companies, and was a founding partner of Pate, Winters & Stone, a national consulting firm. He lives in Dallas.
HARLAN PLATT is a Professor in the Finance and Insurance Group at Northeastern University College of Business Administration. His major research and consulting interests include corporate bankruptcy and crisis management. He assists companies, including those on the NYSE, Nasdaq, and Irish Stock Exchanges, by serving on their boards of directors. He lives in Boston.
