Additional information
by Sandra J. Sucher (Author), Shalene Gupta (Author)
A ground-breaking exploration of the changing nature of trust and how to bridge the gap from where you are to where you need to be.
Trust is the most powerful force underlying the success of every business. Yet it can be shattered in an instant, with a devastating impact on a company's market cap and reputation. How to build and sustain trust requires fresh insight into why customers, employees, community members, and investors decide whether an organization can be trusted.
Author Biography
Sandra J. Sucher is a professor of management practice at Harvard Business School and an internationally recognized researcher who studies how organizations become trusted and the vital role leaders play in the process. She was a business executive for twenty years before joining the Harvard faculty.
Shalene Gupta is an editor at MIT Horizon and a research associate at Harvard Business School. Previously she was a Fortune reporter covering diversity in Silicon Valley, big data, and smart cities.
