Additional information
by Barrie Gunter (Author)
This fascinating work provides an up-to-date examination of shifts in the nature and impact of TV and video watching that has largely been driven by non-linear TV and video services online.
Author Biography
Barrie Gunter is Emeritus Professor of Media at the University of Leicester. He is the author/editor of more than 80 books on media, marketing, management and psychology topics and has specialised in the study of television audiences within the academic world and broadcasting industry.