Additional information
by Jerry Creighton (Author)
The New Gold Standard To Future Proof Your Business
All business plans and business models (at best) produce a temporary competitive advantage. They need to be constantly updated or expanded to maintain a durable year-over-year business through all lifecycle stages of development and growth. The world is changing rapidly and so are our customers', preferences, technology capabilities, funding sources, investor shareholder dictates, and demands requiring an innovative, flexible, workforce and leadership.
This book covers a methodology to define the essentials needed to prepare and maintain business practices that lead to short-term and synergistic, long-term success in the marketplace. Central to this methodology is the emphasis on reaching and maintaining competitive superiority via perpetual planning and continuous improvement of core capabilities, which are critical for developing business longevity justification, reduction of risk rationale, increased value substantiation, and the avoidance of business failure.
