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by Bridget McCrea (Author)
The first book every real estate agent should own.
Getting licensed takes time and effort. Turning that license into a business that actually makes money is a struggle for many new agents. For more than 20 years, The Real Estate Agent's Business Planner has helped agents move from licensing to closing their first sale.
Written by an award-winning business journalist with more than 25 years of experience covering real estate, business strategy and entrepreneurship, this fully updated fifth edition focuses on what agents need to do day to day to run their business.
Inside, agents learn how to:
- Define a direction for their business and stay focused
- Attract serious buyers and sellers without wasting money
- Create a business plan tied to daily action and measurable results
- Build repeatable systems that turn prospects into clients
- Track income and expenses so commissions add up
- Market themselves in ways clients remember and refer
- Stay consistent so the pipeline keeps moving
This edition includes bonus downloads, fillable worksheets and digital planning tools that support organization and tracking. It's built for agents who need a working plan in a competitive industry.
