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by Mark K. Laux (Author)
Running a busy restaurant does not guarantee profit. Many operators fill their dining rooms night after night yet still struggle to see real money in their bank accounts. The problem is rarely traffic. The problem is how the business is engineered behind the scenes.
In this practical and eye-opening guide, restaurant strategist Mark K. Laux reveals the systems that separate struggling operators from the restaurants that dominate their local market. Drawing on decades of experience in menu engineering, branding, and restaurant psychology, he explains how small strategic changes inside your restaurant can dramatically increase profitability without adding more customers. Inside this book you will discover:- The Menu Matrix system that identifies which dishes truly build profit and which quietly drain your margins
- How menu design and visual psychology influence what guests order before a server even speaks
- The power of mental pricing anchors and subtle menu structure that increase the average check
- The principles of restaurant branding and radical consistency that turn first-time guests into loyal regulars
- A clear 90-day implementation plan to transform your menu, marketing, and margins
Number of Pages: 234
Dimensions: 0.49 x 9 x 6 IN
Publication Date: March 11, 2026
